by When we create a website / blog, then one of the most important things comes from where will the traffic on our blog or website come from?
For this the only correct and free way to get organic traffic is SEO. This means that SEO is nothing but a way of getting organic traffic to your website. The full form of SEO is Search Engine Optimization.
In simple Term SEO is a practice of increasing organic traffic from the Search Engine Results Page (SERP). if you want to rank number one for any keywords, you need to do SEO on your webpage to increasing your rank on search engine result pages.
To rank high on the SERP, you need to understand how search engines work. different types of SEO, and various SEO techniques you can use to improve your ranking on search engine.
There are two common approaches to SEO:
1. White hat SEO techniques.
2. Black hat SEO techniques.
What is Black Hat SEO?
Black hat SEO refers to a set of practices that are used to increase the ranking of a webpage on search engine. Black hat SEO violate the search engines’ terms of service and guidelines.
It will likely increase a page’s ranking in a search engine result page (SERP) for some time but can result in getting banned from search engines or affiliate sites.
Because These practices are against the search engine’s terms of service.
Some of the black hat SEO techniques or practices include·
1. Keyword Stuffing
2. Link Manipulation
3. Hidden Text or Links
4. Guest Posting Networks
5. Creating articles, pages, or site landing pages with duplicate content
What is white hat SEO?
White Hat SEO typically refers to SEO tactics that are in tandem and agreement with the terms and conditions of the search engines.
White hat SEO is attributed to practices that increase a website’s search rankings on a search engine results page (SERP) without straying outside of Google’s guidelines.
White hat SEO is important because, without it, search engine results would be chaotic. Google makes sure its algorithms only rank great content that captures user intent for every keyword search because it encourages billions of internet users to use the search engine.
White hat SEO strategies may take time, but they produce long-term results.
1. Creating original quality content and services
2. Mobile-friendly website
3. Use of clear and keyword-rich meta tags
It will improve your search rankings on a SERP, and also maintain the integrity of your website.
Types of SEO If you want to rank for a particular keyword on Google, you need to apply SEO.
1. Off page SEO
2. On page SEO
3. Technical SEO
4. local SEO
How does SEO work?
Search engines use bots to crawl (scan) webpages on the internet, going from site to site for collecting information about those pages and putting them in a systemic order in search engine index.
SEO Factors organized into 4 main categories and weights. For example, content quality and keyword research, crawlability and page speed are important factors.
The search engine algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience.
Do’s and Don’ts of SEO
Here are some important points to keep in mind for SEO.
How Does Search Engine Rank Websites?
Websites are ranked primarily based upon the competition between your web pages and other web pages for a particular keyword. The web pages which follow the best practices outrank every other web page in the competition and rank on top for those keywords.
Search engines like Google follow three basic steps to rank a website.
1. Crawling
Search engines have spiders or bots which scans websites copies the entire website’s content, and stores it in the search engine’s index.
2. Indexing
Indexing is the method of adding web pages into Google search results. If your website is not in a search engine’s index, no one will be able to find your website.
3. Ranking
When you type something in Google, the most relevant websites (from the index) will appear in the search results. These results are based on multiple factors like user location, language, experience, etc.
