by Social media optimization (SMO) is the process of improving the visibility and reach of a website or a web page using social media platforms through creating and sharing content, participating in social media communities (Pages, Group), and engaging with users.
SMO is helpful to increase brand awareness, drive traffic to a website, and ultimately generate more leads and conversions for your business.
SMO allows you to:
- Strengthen your brand
- Generate Leads
- Get More visibility online
- Connect with your audience
The Top 15 Social Media Sites and Apps by Active Users
These channels are so popular among businesses and organizations because they have large number of user, and they offer a wide range of features and capabilities that can be used to promote a brand, generate leads, and drive traffic to a website.
1. Facebook – 2.74 Billion Active Users
2. YouTube – 2.291 Billion Active Users
3. WhatsApp – 2.0 Billion Active Users
4. Facebook Messenger – 1.3 Billion Active Users
5. Instagram – 1.221 Billion Active Users
6. Weixin/WeChat – 1.213 Billion Active Users
7. TikTok – 689 Million Active Users
8. QQ – 617 Million Active Users
9. Douyin – 600 Million Active Users
10. Sina Weibo – 511 Million Active Users
11. Telegram – 500 Million Active Users
12. Snapchat – 498 Million Active Users
13. Kuaishou – 481 Million Active Users
14. Pinterest – 442 Million Active Users
15. Reddit – 430 Million Active Users
Steps involved in social media optimization :
- Optimize your strategy
- Optimize your profile (Pic, bio,)
- Optimize your content – original
- Use image and videos
- Do proper research on hashtag
- Lengthy post gets more reach
- Keep looking at the analytics & keep improving
1. Facebook Optimization
The goal of Facebook optimization is to increase brand awareness, engagement, and ultimately generate more leads and conversions.
Facebook optimization refers to the process of improving the visibility and reach of a business’s Facebook page through various tactics and techniques.
- Choose the right name
- Customize your page, profile URL
- Fill out your profile’s & pages elements
- Pay special attention to the “About Us “ section.
- Plan a social media calendar, which is rich in photos & videos
- Also go for Facebook groups which are organically strong.
Twitter Optimization
- Write your bio carefully & Decide you username carefully
- Use proper header image
- Short content is famous for twitter
- Get the trending easily , you have to post content which are trending
- Hashtag are important here.
Instagram Optimization
- It is deal for the businesses which have visual presence
- Influencer can perform well on Instagram
- Only image and short videos are going to work on Instagram
- Organic reach is not a great as LinkedIn but proper use of hashtag can bring organic reach.
