by Setting up a Google Tag Manager (GTM) account is a relatively simple process. Follow these step-by-step instructions to create a GTM account:
Step 1: Sign in to Google Tag Manager:
- Go to the Google Tag Manager website: https://tagmanager.google.com/
- Sign in with your Google account. If you don’t have a Google account, you’ll need to create one.
Step 2: Create an Account Container:
- Once you’re signed in, you’ll be taken to the Google Tag Manager dashboard.
- Click on the “Create Account” button to start setting up your GTM account.
Step 3: Provide Account Details:
- In the “Account Name” field, enter a name for your GTM account. This can be the name of your organization, website, or any identifier you prefer.
- In the “Country” dropdown, select your country or the country where your organization is located.
- In the “Data Sharing Settings” section, choose your preferred data sharing settings. These settings determine how Google can use your data. You can adjust these settings based on your preferences.
- Click the “Continue” button.
Step 4: Review and Accept Terms:
- Review Google’s Terms of Service for Google Tag Manager.
- After reviewing the terms, check the box to accept them.
- Click the “Yes” button to proceed.
Step 5: Create a Container:
- After accepting the terms, you’ll need to create a “Container.” A container is a workspace where you’ll manage tags, triggers, and variables for a specific website or application.
- Enter a name for your container in the “Container Name” field. This should be the name of the website or app you’re working on.
- In the “Target Platform” section, select the platform that best matches your website or app (e.g., Web).
- Choose the appropriate environment (e.g., “Web” or “Mobile app”) based on where you plan to implement GTM.
- Click the “Create” button.
Step 6: Accept Container Terms:
- Review the Terms of Service for the container.
- After reviewing the terms, check the box to accept them.
- Click the “Yes” button to create the container.
Step 7: Install Google Tag Manager:
- After creating the container, you’ll see instructions on how to install GTM on your website or app. You’ll be provided with a GTM container code snippet that you need to add to your site’s HTML.
- Copy the container code snippet.
- Paste the code snippet into the header section of every page on your website, just below the opening
<head>tag. - Save and publish your website with the GTM code in place.
Step 8: Verify Installation:
- Return to the GTM interface and click the “OK” button to verify that you’ve installed the container code.
- Google Tag Manager will check if the code is correctly installed. Once verified, you’ll see a success message.
That’s it! You’ve successfully set up a Google Tag Manager account and created a container for your website or app. Now you can start adding and managing tags, triggers, and variables to track user interactions and events on your site. Remember to publish changes in GTM whenever you make updates to your tracking setup.
