See Performance – Google Search Console

The Performance report in Google Search Console provides valuable insights into how your website performs in Google Search. It helps you understand which queries bring users to your site, how your pages are performing, and where there may be opportunities for improvement. Here’s what you can measure and analyze in the Performance report:

Key Metrics in the Performance Report

1. Total Clicks
   • Definition: The number of times users clicked on your site’s links from Google Search results.
   • Use: Helps you gauge the overall effectiveness of your site in attracting visitors from search engines.
2. Total Impressions
   • Definition: The number of times your site’s links were shown in Google Search results.
   • Use: Indicates how often your site appears in search results, which can help you assess visibility and reach.
3. Average Click-Through Rate (CTR)
   • Definition: The ratio of total clicks to total impressions, expressed as a percentage. Calculated as (Total Clicks / Total Impressions) * 100.
   • Use: Measures how effectively your pages convert impressions into clicks. A higher CTR suggests that your titles and descriptions are appealing to users.
4. Average Position
   • Definition: The average position of your site’s links in Google Search results for a given query.
   • Use: Shows where your site ranks on average for specific queries. Lower numbers indicate higher rankings (e.g., position 1 is better than position 5).

Filters and Dimensions

1. Queries
   • Definition: The search queries that brought users to your site.
   • Use: Allows you to analyze which keywords are driving traffic and identify opportunities for optimization.
2. Pages
   • Definition: The specific pages on your site that users clicked on from search results.
   • Use: Helps you understand which pages are most popular and evaluate their performance.
3. Countries
   • Definition: The countries where users who clicked on your site are located.
   • Use: Provides insights into your geographic reach and helps tailor your content or marketing efforts to specific regions.
4. Devices
   • Definition: The types of devices used to access your site (e.g., desktop, mobile, tablet).
   • Use: Helps you understand how users are interacting with your site on different devices and optimize for mobile or desktop users as needed.
5. Search Appearance
   • Definition: The type of search result format your site appears in (e.g., rich results, AMP).
   • Use: Allows you to analyze the performance of specific types of search results and optimize accordingly.
6. Date Range
   • Definition: The time period for which the performance data is displayed.
   • Use: Enables you to compare performance over different periods (e.g., last 7 days, last 28 days) and identify trends or seasonal variations.

How to Access and Use the Performance Report

1. Access the Performance Report
   • Log in to Google Search Console.
   • Select your property (website).
   • In the left-hand menu, click on Performance.
2. Analyze Data
   • Use the filters and dimensions to analyze various aspects of your site’s performance.
   • Look for patterns and trends in the data to understand which queries and pages are performing well and which areas need improvement.
3. Compare Date Ranges
   • Click on the date range selector at the top of the report to compare performance across different time periods.
4. Export Data
   • Click on the Export button to download performance data for further analysis or reporting.

Conclusion

The Performance report in Google Search Console is a powerful tool for analyzing how your website performs in search results. By measuring key metrics such as clicks, impressions, CTR, and average position, and by examining data across various dimensions like queries, pages, and devices, you can gain valuable insights into your site’s search performance and identify opportunities for optimization. Regularly reviewing and analyzing this data helps you improve your SEO strategy and enhance your site’s visibility and user engagement.