by LinkedIn provides scheduling options for your organic (non-paid) posts to help you plan and publish content at the most effective times. Here’s a step-by-step guide on how to use scheduling options on LinkedIn:
Step 1: Access LinkedIn and Navigate to Your Profile or Page
- Log in to your LinkedIn account and go to your profile or the LinkedIn Page you manage.
Step 2: Create a New Post
- Click the “Start a post” button on your profile or Page. This will open the post composer where you can write your post, attach images or videos, and add links.
Step 3: Draft Your Post
- Write the text of your post. You can also add relevant hashtags and mentions (tagging other LinkedIn users or companies) to increase visibility.
Step 4: Click the “Schedule” Option
- Beneath the text field, you’ll see a small arrow next to the “Post” button. Click on it to reveal a dropdown menu.
Step 5: Select “Schedule”
- From the dropdown menu, click on the “Schedule” option. This will open a scheduling interface.
Step 6: Set the Date and Time
- In the scheduling interface, you can choose the date and time when you want your post to be published. Use the calendar icon to select the date and the clock icon to set the time. Make sure to choose the appropriate time zone.
Step 7: Review and Confirm
- Double-check your post’s content, date, and time to ensure everything is accurate. You can still edit your post at this stage.
Step 8: Click “Schedule”
- Once you’re satisfied with your post and scheduling settings, click the “Schedule” button. Your post will now be scheduled for publication at the date and time you specified.
Step 9: Manage Scheduled Posts
- To view, edit, or delete your scheduled posts, go back to your profile or Page. Click on the “More” tab on your profile, then select “Posts & Activity.” Under the “Posts” tab, you’ll find a list of your scheduled posts. From here, you can make changes or cancel a scheduled post if needed.
Additional Tips:
- LinkedIn allows you to schedule posts up to seven days in advance.
- Consider your target audience’s time zone when scheduling posts to ensure they are online when your content is published.
- Experiment with different posting times and days to determine when your audience is most active and engaged.
- You can schedule multiple posts in advance to maintain a consistent posting schedule.
Using LinkedIn’s scheduling options can help you plan your content calendar and maintain a consistent presence on the platform. It’s a useful feature for individuals and businesses looking to engage with their audience at optimal times without the need for manual posting.
