Property Creation in Google Analytics

In Google Analytics, a Property is a specific website, mobile app, or digital entity that you want to track and analyze. It represents the digital asset for which you want to collect and analyze data. For example, if you have multiple websites or mobile apps, each one is treated as a separate property within your Google Analytics account. Here’s a step-by-step guide on how to create a Property in Google Analytics:

Step 1: Access Google Analytics:

1. Go to the Google Analytics website (https://analytics.google.com).
2. Log in with the Google account associated with your Google Analytics account.

Step 2: Navigate to the Admin Section:

1. Once you’re logged in, click on the “Admin” option in the lower-left corner of the Google Analytics dashboard. This will take you to the Admin section.

Step 3: Create a New Property:

1. In the Admin section, you will find three main columns: Account, Property, and View. Under the “Property” column, click on the drop-down menu, then select “Create Property.”
2. You’ll be prompted to choose between “Web” (for tracking websites) and “Apps” (for tracking mobile apps). Select the appropriate option based on what you want to track.

For Web Property:

3. If you selected “Web,” you’ll need to enter the following information:
   • Property Setup: Enter a name for your property. This can be the name of your website or app.
   • Reporting Time Zone: Choose the time zone in which you want the data to be reported.
   • Currency: Select the currency you want to use for revenue tracking (if applicable).
   • Click the “Next” button.

For App Property:

3. If you selected “Apps,” you’ll need to choose the app platform (Android, iOS, or Web).
4. Enter your app’s name and select the appropriate reporting time zone.
5. Click the “Create” button to create the property.

Step 4: Configure Your Property Settings:

1. Depending on your choice (Web or Apps), you’ll be prompted to complete additional settings. For web properties, you may need to specify your website’s URL.
2. Follow the on-screen instructions and provide the necessary details.

Step 5: Get Your Tracking Code (For Web Properties):

1. If you created a web property, Google Analytics will provide you with a tracking code snippet. This code needs to be added to every page of your website that you want to track. Copy this tracking code.

Step 6: Implement Tracking Code (For Web Properties):

1. Paste the tracking code into the HTML of every page on your website, just before the closing </head> tag.
2. Alternatively, you can use a website builder or content management system (CMS) to add the tracking code automatically.

Step 7: Verify Tracking:

1. After implementing the tracking code, return to Google Analytics and click the “Next” button to verify that the tracking code is working correctly. It may take some time for Google Analytics to begin collecting data.

Step 8: Congratulations:

1. Once the tracking code is verified, you’ll see a “Congratulations” message, indicating that your property is set up and ready to collect data.

Step 9: Access Your Property:

1. Click the “Create” button, and you’ll be taken to the property settings page, where you can access various tracking options and settings specific to your property.

You have now successfully created a property in Google Analytics to track your website or mobile app. Remember to follow best practices for tracking and ensure that you accurately implement the tracking code to gather valuable data about your digital asset.