by On-page SEO (search engine optimization) refers to the process of optimizing pages on your site to improve rankings and user experience. On-page SEO is the process of optimizing website elements, it means designing the content of your website properly which is SEO friendly, basically in On-Page SEO we optimize the content of our website or blog.
1. Content Creation
2. Paragraph Readability
3. User Experience
4. Menu Bar
5. Theme Choice
6. Font Color
7. Font Size
You must have noticed that these are elements inside a page.
On the contrary, Off Page SEO means – doing any kind of work outside your website that will benefit your website’s SEO. For example, creating backlinks, promoting your website on social media, etc.
Keyword Research
Before you do anything with your website, the first thing you need to do is understand what keywords you want to rank. To do this, you need to do keyword research. In this process, you choose the primary and secondary keywords around which you build meta tags and content.
The primary components for keyword research are:
Search volume
Competition
Relevancy
You can also use keyword research tools like Google Keyword Planner and Ahrefs to search for keywords. Once you choose the keywords, you can go ahead and start optimizing your pages for those keywords.
Title tags
Internal links
HTML code
URL optimization
On-page content
On-page content
Images
User experience (UX)
Title Tag
The title tag is a header title element displaying the summary of your website’s content on the search engine results page. It also influences CTR (click-through rates) and is the most important factor of on-page SEO. Search engines display the first 50–60 characters of the title tag.
Meta Description
A meta description is a brief description that summarizes the content of a webpage. They are also displayed on the search engine page results. In comparison to the title tag, a meta description gives users more details understanding of what your webpage is about. Meta description also influences CTR (click-through rates).
URL Structure
URL stands for Uniform Resource Locator. The best practice is to use SEO-friendly URLs, as they help to understand what the webpage is about. The poor URL structure is a big issue in SEO, which may result in your website getting lower ranks on search engine result page.
Header Tags
Header tags help to identify the headings and subheadings of your content. The hierarchy of header tags goes from H1 to H6. H1 is the main heading of a page, the H2 tag is a subheading of H1, and so on. These tags help search engines to read and understand the content better.
Internal Link
Internal links are links that link a web pages together on your website. They allow users to navigate through the website. They are also useful to spread link equity (value passed from one website to another site).
Sitemaps
A sitemap is a way of organizing a website to help both users and search engines understand the structure of a website. There are two types of sitemaps:
HTML sitemaps: Designed for humans
XML sitemaps: Designed for crawlers
Now that you have a clear understanding of on-page SEO, let us discuss the off-page SEO section of the ‘What is SEO?’ article.
