by Keywords can be categorized based on their length, specificity, and intent. Here are the few types of keywords:
1. Short-tail keywords: These are short and general keywords that typically consist of one or two words. Short-tail keywords usually have high search volumes but are highly competitive. Examples include “shoes,” “digital camera,” or “SEO.”
2. Long-tail keywords: Long-tail keywords are longer and more specific phrases, often containing three or more words. They are more targeted and have lower search volumes compared to short-tail keywords.
However, they tend to have a higher conversion rate as they cater to users with clearer intentions. Examples include “best running shoes for women,” “cheap DSLR camera under $500,” or “SEO tips for beginners.”
Google Ads Keyword Match Type
3. Exact match keywords: These are keywords that match the search query exactly without any variations or additional words. For example, if the exact match keyword is “blue running shoes,” it will only show up when someone searches for that exact phrase.
4. Broad match keywords: Broad match keywords are more flexible and can include variations, synonyms, or related terms. For example, a broad match keyword like “running shoes” could also trigger ads or content for “jogging shoes” or “sneakers.”
5. Phrase match keywords: Phrase match keywords allow for variations before or after the main keyword phrase. For instance, a phrase match keyword like “affordable running shoes” could trigger searches for “buy affordable running shoes” or “affordable running shoes online.”
6. Negative keywords: These are keywords that you specify to exclude from your campaign or content. It helps to prevent your ads from showing up for irrelevant searches, saving your budget and improving targeting.
