Facebook Ads Manager is the tool for Run Ads on Facebook, Instagram, messenger etc. You can use this tool to view, change, and analyze all components of your Facebook advertisement.
Facebook ads are paid posts that businesses use to promote their products or services on Facebook, Instagram, Messenger to the users / customer.
Facebook Marketers can choose between different Facebook ad types or ad formats to suit their campaign goals.
You can Design your Facebook ad in various formats, placements and objectives to achieve your marketing goals.
Choosing the right objective for your paid campaign is key to reaching goals on lowering costs.
There are 4 types of Facebook ads format.
1 Image Ads
2 Video Ads
3 Carousel Ads
4 Collection Ads
1. Image Ads:
Image ads are basic Facebook ad format it’s an excellent format for those who are new in Facebook’s ads manager. They businesses use single images / video to promote their companies’ products, services. Use your own images or create an ad with stock photos to promote your products / services.
2. Video Ads:
it’s like image ads, video ads use a single video to showcase their products, services. Create a video and Show off your product, services feature, Keep the message short and clear, and don’t forgot to add subtitles in video to increase engagement of audience. Videos should be under 15 seconds.
3. Carousel Ads:
You can use two to ten scrollable images or videos in single ads copy, your audience can interact with it because they can scroll up to ten images or videos at a time. Facebook Carousel Ads Can Display up to ten images or videos in a single ad, each image with its own link. Use Facebook carousel ads to show different images of the product or services that user can see and swipe.
4. Collection Ads:
This is a new ad format which is like gold for e-commerce companies, its allowing you to showcase multiple products in one dynamic ads set. Encourage sale by displaying items from your product catalogue, you can customized for each individual.