In Google My Business (GMB), the contact information section is crucial for ensuring that potential customers can easily reach your business. Accurate and comprehensive contact details help improve your business’s visibility and customer interaction. Here’s a detailed explanation of the contact info section and how to manage it effectively:
Key Components of Contact Information in Google My Business
- Business Phone Number
- Description: The phone number where customers can reach your business directly.
- Best Practice: Use a phone number that is regularly monitored and staffed during business hours. Ensure that the number is local to your business area if possible, as it helps with local SEO.
- Website URL
- Description: The link to your business’s website where customers can find more information about your products, services, and offers.
- Best Practice: Ensure the website URL is correct and leads to a well-maintained website. This helps with user experience and can drive traffic to your site.
- Business Address
- Description: The physical address of your business location. If you have a service area business (where you visit customers at their locations), you can specify your service areas instead.
- Best Practice: Ensure the address is accurate and up-to-date. For businesses with a physical storefront, this is critical for local search visibility and for customers to find your location.
- Business Hours
- Description: The hours during which your business is open to customers.
- Best Practice: Update your business hours regularly, including special hours for holidays or other events. Accurate hours help prevent customer frustration and improve your business’s credibility.
- Messaging (Optional)
- Description: A feature that allows customers to send direct messages to your business through your GMB profile.
- Best Practice: If you enable messaging, ensure that you have a system in place to respond promptly to inquiries. This can enhance customer engagement and satisfaction.
- Appointment URL (Optional)
- Description: A link where customers can book appointments or reservations directly.
- Best Practice: Use this if you offer appointment-based services. Make sure the link directs customers to a functional booking page.
How to Add or Update Contact Information in Google My Business
- Sign In
- Go to Google My Business and sign in with your Google account.
- Select Your Business
- Choose the business you want to manage from your list of businesses.
- Go to Info Section
- Click on the
Info
tab on the left-hand menu. This section allows you to update various details about your business.
- Click on the
- Edit Contact Information
- Phone Number: Click the pencil icon next to
Phone number
and enter the correct number. ClickApply
to save changes. - Website: Click the pencil icon next to
Website
and enter the URL of your business’s website. ClickApply
to save changes. - Address: Click the pencil icon next to
Address
to add or update your business address. Enter the address details and clickApply
. - Business Hours: Click the pencil icon next to
Hours
and set your regular business hours. You can also add special hours for holidays or events. ClickApply
to save changes. - Messaging: If available, enable messaging by clicking the appropriate option and following the prompts to set it up.
- Appointment URL: Click the pencil icon next to
Appointment URL
and enter the booking link if applicable. ClickApply
to save changes.
- Phone Number: Click the pencil icon next to
- Review and Publish
- After updating your contact information, review the changes to ensure accuracy. Google may review your updates before they are published to ensure they comply with their guidelines.
Best Practices for Managing Contact Information
- Consistency: Ensure that your contact information is consistent across all online platforms and directories. Inconsistent information can confuse customers and negatively impact your SEO.
- Accuracy: Regularly check and update your contact details to ensure they are accurate. This is especially important for phone numbers and business hours.
- Respond Promptly: If you enable messaging, ensure that you respond to customer inquiries quickly. Prompt responses can improve customer satisfaction and lead to better reviews.
- Monitor Performance: Use Google My Business insights to track how customers interact with your contact information, such as how often they click to call or visit your website.
- Update for Special Events: If your business has special operating hours for holidays or events, update your business hours to reflect these changes and inform customers.
By effectively managing your contact information on Google My Business, you can enhance your business’s visibility, improve customer engagement, and ensure that potential customers have easy access to the information they need to connect with you.