by Google AdSense has a set of guidelines and requirements that new account holders must follow to ensure their accounts remain in good standing and compliant with Google’s policies. Here’s a list of 50 AdSense guidelines and requirements, explained step by step:
1. Eligibility:
- Ensure you meet the eligibility criteria, including website ownership and content quality.
2. Valuable Content:
- Create and maintain high-quality, valuable content on your website.
3. Original Content:
- Publish original content that you have the rights to use.
4. Prohibited Content:
- Avoid content related to prohibited categories, such as adult content, violence, hate speech, or copyrighted material.
5. Content Guidelines:
- Comply with AdSense content guidelines (https://support.google.com/adsense/answer/23921).
6. Privacy Policy:
- Have a privacy policy page that complies with privacy laws and Google policies.
7. Traffic Quality:
- Generate organic and quality traffic. Avoid buying traffic.
8. Click Fraud:
- Do not click on your ads or encourage others to do so.
9. Invalid Clicks:
- Monitor and report any suspicious activity or invalid clicks.
10. Ad Placement: – Place ads where they are visible but not intrusive to user experience.
11. Ad Labeling: – Clearly label ads as “Advertisement” or “Sponsored.”
12. Ad Formats: – Use a variety of ad formats, including text, display, and native ads.
13. Ad Density: – Limit the number of ads on a page to maintain a good user experience.
14. Mobile Optimization: – Ensure your website is mobile-responsive for mobile ad display.
15. Traffic Sources: – Generate traffic through legitimate means and avoid artificial or deceptive methods.
16. Site Navigation: – Ensure easy navigation and a clear site structure.
17. Fast Loading: – Optimize your website for fast loading times.
18. Ad Code Modification: – Do not modify ad code except for customizations allowed by AdSense.
19. Geographic Targeting: – Use geotargeting to display relevant ads to your audience.
20. Ad Blocking: – Do not encourage or instruct users to disable ad blockers.
21. Ad Quality: – Maintain ad quality by regularly checking for broken or misleading ads.
22. Ad Positioning: – Avoid placing ads near elements that may be mistaken for ads.
23. Transparency: – Provide clear contact information on your website.
24. Non-Google Ads: – You can display non-Google ads alongside AdSense ads, but they should not resemble AdSense ads.
25. Video Content: – If you use video content, ensure it complies with AdSense policies.
26. Adult Content: – Do not display AdSense ads on pages with adult content.
27. Minors: – If your website is targeted at children, comply with child protection laws and policies.
28. Copyrighted Material: – Respect copyright laws and do not use copyrighted material without proper authorization.
29. Duplicate Content: – Avoid duplicate content that provides little value to users.
30. Account Age: – Your website should be active and have a history before applying for AdSense.
31. Invalid Click Activity: – Be vigilant about invalid click activity and take measures to prevent it.
32. Mobile Apps: – If you have a mobile app, ensure it complies with AdSense policies.
33. Multi-Language Sites: – Comply with AdSense guidelines for multi-language websites.
34. Google Webmaster Guidelines: – Comply with Google’s webmaster guidelines for SEO and site optimization.
35. Continuous Compliance: – Stay updated on AdSense policies, as they may change over time.
36. Site Ownership: – Ensure you have administrative control over the website you’re applying with.
37. Account Access: – Protect your AdSense account access and credentials.
38. Ad Limit per Page: – Follow AdSense’s ad limit per page policy (https://support.google.com/adsense/answer/1346295).
39. Excessive Ads: – Do not place excessive ads on a page.
40. Maximum Ad Units: – Adhere to the maximum ad units allowed on a page.
41. Responsive Design: – Use a responsive design that adapts to different devices and screen sizes.
42. Rejected Sites: – Do not resubmit previously rejected sites for AdSense.
43. Test Ads: – Do not click on test ads provided by Google during setup.
44. Data Collection: – Comply with Google’s data collection and use policy (https://policies.google.com/technologies/partner-sites).
45. Adult Keywords: – Avoid using adult keywords in your content.
46. Code Implementation: – Implement ad code correctly on your website.
47. Mobile Interstitial Ads: – Adhere to AdSense’s mobile interstitial ad policy.
48. Ad Behavior: – Ensure that ad behavior does not interfere with website navigation.
49. User Experience: – Prioritize a positive user experience on your website.
50. AdSense Support: – Use AdSense’s support resources and contact them if you have questions or issues.
By following these guidelines and requirements, you can secure your AdSense account and maintain a healthy and profitable partnership with Google. Violations of these policies can result in account suspension or termination, so it’s crucial to adhere to them diligently.
