Google Search Console is a free tool provided by Google that helps website owners, webmasters, and SEO professionals monitor, maintain, and troubleshoot their site’s presence in Google Search results. It provides insights into how Google views your website and offers various tools to help you optimize your site’s performance in search results.
Key Features of Google Search Console
- Performance Reports:
- View data about your website’s search traffic, including impressions, clicks, average position, and click-through rates (CTR) for various search queries.
- Analyze which queries bring users to your site and see how your pages perform in search results.
- Index Coverage:
- Monitor the status of pages on your site and see which pages have been indexed by Google.
- Identify and troubleshoot issues that prevent pages from being indexed.
- URL Inspection Tool:
- Inspect individual URLs to see how Google views them.
- Check the indexing status of a URL and request indexing for updated or new pages.
- Sitemaps:
- Submit sitemaps to Google to help it discover and index your site’s content more effectively.
- Monitor the status of your submitted sitemaps.
- Mobile Usability:
- Check the mobile-friendliness of your site and identify issues that may affect mobile users.
- Security Issues:
- Get alerts about security issues on your site, such as malware or hacking attempts.
- Take action to resolve security problems and keep your site safe.
- Manual Actions:
- Receive notifications if your site violates Google’s webmaster guidelines and has been subjected to a manual action.
- Learn how to resolve these issues and request reconsideration.
- Core Web Vitals:
- Monitor key performance metrics related to user experience, such as loading speed, interactivity, and visual stability.
- Identify and fix issues that may affect user experience and search rankings.
- Links:
- Analyze the links pointing to your site (backlinks) and internal links within your site.
- Identify top linking sites and pages and understand your site’s link profile.