Types of Facebook Ad Campaign | Facebook Ad

An Ad campaign objectives help you to achieve the desired target you wish to gain from the campaign. Facebook Ads Manager provides different-different objectives for the funnel: Awareness, consideration, or conversions.

The objectives which you can choose for different- different stages of the funnel:

• Awareness campaigns
• Traffic campaigns
• Engagement  campaigns
• Lead campaigns
• App Promotion campaigns
• Sales Campaign

1. Awareness Campaign

Before someone can buy from you, they have to realize you exist—right?  Awareness in digital marketing refers to how familiar people are with your brand, product, or service.  It’s the first step in the customer journey and involves making potential customers aware that your business exists.

Here are the key points:

• Brand Recognition: People recognize your brand name, logo, or products.
• Reach: Get the reach of maximum number of people by Show your ads.
• Engagement: Interactions like likes, shares, comments, and clicks that indicate people are paying attention.
• Video views: Get your video ad seen by more people most likely to watch it.
• Store / Local awareness: it’s Like brand awareness, but it’s for a particular geographic area.

Example

There are any number of ways a prospect could become aware of your company, products, and services. Here are three possible scenarios:

1. A father of two sees an advertisement for a new children’s summer camp on Facebook.
2. An office manager searches Google to find a new coffee supplier.
3. A college student watches an Instagram video of her friend raving about a new brand of noise cancelling headphones.

2. Traffic Campaign

A “Traffic Campaign” is an advertising strategy focused on driving people to a specific destination, such as a website, app, or landing page. The primary goal is to increase the number of visitors (traffic) to your chosen destination.

Here are the key points:

• Link Clicks: People click on links in your ads to visit your website or landing page.
• Landing Page Views: Tracks how many people fully load and view your landing page after clicking on your ad.
• Instagram Profile Visits: Directs users to visit your Instagram profile to learn more about your brand or offerings.
• Messenger and WhatsApp: Directs traffic to messaging apps like Facebook Messenger or WhatsApp for immediate communication with your business.
• Calls: Allows users to directly call your business by clicking on an ad, suitable for service-oriented businesses or direct inquiries

3. Engagement Campaign

Your prospect is now aware with you—they know who you are or what product, services provide—So, the next step is to start developing conversation with your prospect. Engagement, is where you start conversing with your prospects.

Engagement in digital marketing refers to how people interact with your online content. It’s about getting your audience to take actions that show they are interested in what you offer.

Here are the key points:

• Likes and Shares: When people like or share your posts on social media.
• Comments: When people leave comments on your posts, blogs, or videos.
• Clicks: When people click on links in your emails, ads, or website.
• Follows and Subscribes: When people follow your social media profiles or subscribe to your email list.
• Time Spent: How long people stay on your website or watch your videos.

Example

• Social Media Post: You post a picture of a new product on Instagram.

1. Likes: 500 people like the post.
2. Comments: 100 people comment, asking questions or sharing their thoughts.
3. Shares: 50 people share the post with their followers.

• Blog Post: You write a blog about tips for using your product.

1. Clicks: 1,000 people click on the link to read the blog.
2. Comments: 200 people leave comments sharing their experiences or asking questions.
3. Time Spent: On average, readers spend 5 minutes reading the blog.

4. Lead Generation Campaign:

A lead generation campaign is a marketing strategy designed to capture information (leads) from potential customers interested in your products or services. The goal is to convert these leads into customers by nurturing them through the sales funnel.

Here are the key points:

• Instant Forms: Forms that appear directly after clicked on ads, making it easy for users to submit their information (like name, email addresses).
• Messenger and Instagram: Features that allow users to interact directly through messaging apps like Facebook Messenger, WhatsApp and Instagram Direct.
• Conversions: Actions taken by users that align with your business goals, such as signing up for a newsletter, making a purchase, or filling out a contact form.
• Calls: Allows users to directly call your business by clicking on an ad, suitable for service-oriented businesses or direct inquiries

5. App Promotion

App promotion” is a type of digital marketing strategy focused on getting more download and use of your mobile application.

Here are the key points:

• App Installs: App installs refer to the number of times users download and install your mobile application from an app store (like the Apple App Store or Google Play Store).
• App Events: App events are specific actions or interactions that users perform within your mobile app after installing it.

Examples of App Events:

• Registration: When a user signs up for an account within the app.
• Purchase: When a user makes an in-app purchase.
• Level Completion: In gaming apps, when a user completes a level.
• Content View: When a user views specific content or pages within the app.

6. Sales Campaign

A sales campaign in Facebook Ads is a targeted marketing strategy designed to reach potential customers who are most likely to purchase your product or service.

Here are the key points:

• Conversions: Actions that users take on your website, such as making a purchase, signing up for a newsletter, or filling out a contact form.
• Catalog Sales: Promoting and selling products directly from a catalog or product listing, often used in e-commerce to showcase a range of products and drive sales.
• Messenger, Instagram, and WhatsApp: Platforms where users can interact directly with businesses through messaging apps like Facebook Messenger, Instagram Direct, and WhatsApp, enabling immediate communication and customer support.
• Calls: Allows users to directly call your business by clicking on an ad, suitable for service-oriented businesses or direct inquiries